Marketing Creates Customer Needs Essay Example for Free

Marketing Creates Customer Needs EssayMarketing creates customer needs. The side by side(p) paper exit elucidate how consumers are made not born. Marketing entices customers to try new harvest-homes or do new things that they may never confound thought of before. Commercialism is everywhere you turn. From the glossy ads, pop ups on their computer screen, billboards, emails, tweets, radio, television, telemarketers, etc. You cant get away from advertising wherever you go. The marketers would not be continuing if it was not so made in getting people to buy more of what they are selling. The following paragraphs will give examples of successful merchandise advertisement campaigns and how they were effective. According to Forbes, for advertising to be effective it needs to be memorable, connect with the consumer by delivering a person meaningful message that tells them how their product would make their life a make better place, stand for esteems beyond the product itself, a nd be intricately tied to the brand not to be befuddled with the competitor. (Greewald, 2014).The article gives several examples of successful ad campaigns. First, the Red Bull gives you wings campaign. The ads are inspirational telling consumers if you use our product you will do everything better from studying to doing your job better. It empowers people and gets them to relate to the product. Next, the Beats Dr. Dre advertising campaign. The advertisements tell the consumer that by wearing these head auditory sensations you will be able to overcome your critics and be authorize to believe in yourself. They depict athlete Kevin Garnett blocking out his critics and aloneowing him to focus on positive thoughts and the music he loves. Both advertisements connect with the consumer on a psychological level. They focus on you relating to our needs to do better and finding greatness in ourselves. It is what most of ustell ourselves every day- dont listen to the people that are our cri tics and believe in yourself. Find greatness and believe in yourself sounds more like a motivational speaker yet it works to connect the consumer to the product. According to Forbes both campaigns met altogether the aspects to be effective.Both these products are not necessary for humans to survive. Both products are considered a lack not a need. The advertisers know convinced students far and wide to drink Red Bull because it will help you concentrate more and be successful. We all survived before without these products. They ask successfully changed the mindset of consumers who now believe the opposite that they now cant survive without them. One of the most successful marketing campaigns has been Apples I Phones. Hundreds of people stand in line when their newest product becomes available. Everywhere you look people have an I Phone. It is a sign of stature to have the state-of-the- art technology which includes the latest and greatest that Apple has to offer. It has become an item people cant live without. I lost my I phone for 24 hours and thought I was going to have an anxiety attack. All my personal information, contacts, bank card information is all in the one unretentive phone.I cant remember any of my important phone numbers anymore because I dont need to they are all in the phone. They have made it irreplaceable in our day to day living. This is the ultimate in marketing and sales of a product. I lived 36 geezerhood without ever having a cellular phone and survived just fine. Now I see 8 year olds with I phones calling their friends and tweeting Marketing provides a value to business in that it helps showcase their products and engage consumers in purchasing them. The value to society is that or so of these products may make our lives easier and we can benefit from them. In conclusion, I believe that marketing creates a need we didnt know existed until they showed us their fabulous products.They connect with us, make us believe that what they are offering will improve our lives and are necessary for our existence. I agree that marketers encourage consumers to spend money they do not have on non-essential items. So many Americans have credit card debt. The average American household has nearly $7000 of credit card debt as of December 2013. (Credit Card Debt Statistics, 2013). We continue to spend money on things we dont really need with money we dont have. It is a vicious cycle for many Americans that leave them broke and in some instances homeless.ReferencesCredit Card Debt Statistics. (2013). Credit Card Debt Statistics. Money-Zine.com http//www.money-zine.com/financial-planning/debt-consolidation/credit-card-debt-statistics).Greewald, M. (2014, July 10). Secrets of 7 of the Most Effective Ad Campaigns. Forbes.com http//www.forbes.com/sites/michellegreenwald/2014/07/10/secrets-of-7-of-the-most-effective-ad-campaigns/