The Effect Of Environmental Forces On Yumyum Cola

Mission Statement How Certain Environmental Forces Affect YumYum Cola’s Ability to Serve Its Customers Introduction This paper is aimed at identifying and highlighting the effects of environmental factors that affect YumYum Cola ability to serve its customer. This research will be focused towards the changes in political and cultural environment that can cause YumYum Cola to change its marketing strategies to hit the maximum targeted customers. The relationship between organization and environmental forces is a very important subject, which has been discussed in the field of business administration. Understanding the experience and behavior of people in the economic context has never been more important than now. Increasingly, more†¦show more content†¦YumYum Cola moves away from traditional media investments by investing much of 50% of its budget branding in social media. The new strategy would allow YumYum Cola to build deeper relationships to get a real dialogue with customers. Using Facebook, Twitter, Upstream live video and an iPhone app, consumers were encouraged to suggest the soc ial causes with which they would refresh the world (Zhong, 2013). YumYum Cola would invest millions of dollars to this cause so using social media to promote the impact that his generosity would have had on these deserving reasons (Biswas, 2013). Meanwhile the whole traditional YumYum Cola advertising has been thought in order to promote their social media channels. In addition, YumYum Cola would be facing an increasing number of sites active and with very different environmental conditions than on the original home market. The economic factor for YumYum Cola is influenced by numerous developments in the environment. This applies to the discipline as a science but also for the practice in the application. The major environmental issues of relevance to environmental factor of YumYum Cola can be roughly divided into areas political and legal framework, economic conditions, technological conditions, socio-cultural conditions and ecological conditions.